Trueshopping owns and operates multiple online retail stores, including Trueshopping.co.uk providing services across the USA & Canada; France; Germany; Netherlands; Italy; Spain; Austria and Belgium. The brands currently operating by the Trueshopping Group sell a diverse range of products including bathroom suites, showers, heated towel radiators, sports & leisure wear, sports medical equipment, garden & outdoor equipment, tools, household goods and renewable energy products. We caught up with Digital Marketing Team Leader Sam Broom to hear how they've been using BuzzSumo.
Why do you use BuzzSumo?
BuzzSumo enables us to see the current trend on content and what type of content is being shared to and linked to. We use it for every blog we write to see if demand is out there from a sharing point of view as well as to uncover influencers that we can market to. It provides concise reports and enables us to make data based decisions.