Towergate Insurance are a specialist insurance broker who cover a huge range of personal possessions and a multitude of business types. The things their customers insure are generally pretty close to their hearts and so Towergate produce content in tune with their users’ passions and interests. Content Manager, Nick Colman gave us the low down on how BuzzSumo has helped them achieve just that.
Why do you use BuzzSumo?
BuzzSumo touches pretty much every stage of our content creation and distribution process. My team and I use it to help shape concepts, to bench mark our work against our competitors and outreach effectively to relevant and receptive influencers. Link building is one of our goals but we also want to make sure that our content is reaching the communities it was intended for and BuzzSumo helps us identify communities we may never have thought of otherwise.