Rolling Stone is a legendary magazine that focuses on music and popular culture. We caught up with Marissa O'Hare, Senior Director of Audience Development at Wenner Media, publisher of Rolling Stone, to see how they have been using BuzzSumo.
Why did you choose BuzzSumo?
Our SEO consultant highly recommended BuzzSumo and we were very impressed with the demo. We also did our due diligence and researched several competitive social analytics products prior to subscribing to BuzzSumo. Some of these competitive products appeared to be quite complicated to use and required extensive training. One of the top BuzzSumo selling points for us was simply how easy-to-use and intuitive the tool is. We have a variety of stakeholders utilizing the tool (not just folks with an analytical background) and everyone was able to just jump right in and start using it right away.