Understand what sets journalists apart from other creators, how likely they are to mention your brand, and how to make your pitch perfect.
Identify authors and creators with engaged audiences and genuine authority on Instagram, Twitter and the web.
With its index of 8 billion articles, BuzzSumo is perfect for giving you new content ideas. But, did you know, it was also built to help you find and connect with hundreds of thousands of influencers?
Just follow these four easy steps in BuzzSumo.
Here’s how you can find the influencers that are most likely to share your content.
All you have to do is head to the Content Analyzer, and search a topic relevant to your brand or campaign, to get a list of the most shared articles.
Then from these top pieces of content, you can find the top sharers. Just click the “View top sharers” icon alongside each headline. This will give you a list of the influencers that have already shared this headline on Twitter.
This is not an exhaustive list of everyone who has shared the article, but a sampling of those who retweeted it 2-3 days after it was first published.
In most cases, this usually covers a large % of the sharers.
This list is automatically organized by one of the most important influencer metrics – average retweets.
A retweet means an influencer’s audience cares enough to share their content.
This is a quick and easy way to find influential people to promote your own related content.
You can keep these names on file for eventual content collaborations, crowdsourced content, influencer marketing and more.
If an influencer is really passionate about a topic, they will research and author content around it.
One way to find influential authors is to hone in on top journalists. Journalists write for super authoritative publications with a huge reach.
Featuring in their content could equal stratospheric engagement for your brand.
One way to find top journalists in your industry is by:
This will give you a list of influential journalists that repeatedly engage and captivate their audience on Twitter.
From there you can discover which ones boast the best content performance stats.
All you have to do is click on the journalist icon to view their full profile.
BuzzSumo’s Journalist Profiles tool gives you insights into a journalist’s world – from their most shared articles, to the topics they commonly cover, to their tweets.
This is the kind of intel you need to not only discover the right influencer, but to personalize your communications, and be in with a better chance of building a strong relationship.
Find, follow and shortlist taste-makers and trend-breakers.
Lose the illusion of follower numbers and discover who truly drives engagement.
Scan the entire field before you choose your influencers.
Pinpoint the winning strategies that your competitors are using.
Who’s boosting your competitors’ content? Search influencers by the content they share.
Another way to spot influential authors is to seek out the ones who create the most engaging content:
In that same Content Analyzer search, you can also filter to find journalists.
Head to your filters and switch on “View content written only by journalists”.
In less than a minute, you can find new influencers and validate their ability to drum up relevant engagement for your brand.
So, there you have it. Two ways to find authors that have the power to both create and share content that drives blockbuster engagement.
Identify the creators with the fans and followers to spread your message further.
Focus on authors who get the most likes, links and shares.
Find top authors from niche blogs or huge publishers.
Locate influential authors in any language.
Enter a domain to discover the most successful authors.
BuzzSumo tools can help you build your list, by enabling you to analyze influencer...
The topics an influencer is associated with
The content an influencer shares
The Twitter lists an influencer features on
The information an influencer includes in their bio
The people an influencer interacts with
The engagement an influencer generates
Influencers vouching for your brand can do wonders for your ROI.
And, with BuzzSumo, finding relevant influencers in your space is as easy as a simple topic search.
You can do an influencer topic search in a bunch of tools across BuzzSumo.
But before you do, you need to decide what kind of influencers you’re looking to team up with.
Are they bloggers? Vloggers? Journalists? Micro influencers? CEOs? Newsletter creators?
Once you know who you’re looking for, you’ll have a better idea of how and where to find them in BuzzSumo.
For example, let’s say you want to work with vloggers who create cryptocurrency content.
And let's say you want to target a US audience that likes to invest as a hobby or side hustle.
You’ll want to find YouTube cryptocurrency channels that have a strong subscriber base, and a high amount of total views.
To find these influencers you can simply enter your topic of “cryptocurrency” into the YouTube Influencers tool.
Then, to refine these results even further, you can apply a “category” filter. In this example, you’d choose the “hobby” category.
This would give a list of the top 227 “cryptocurrency” influencers who create content for hobbyists.
Alternatively, you might want to branch out to other social channels to find influencers.
You can find influencers on Facebook just by typing your focus topic into the Facebook Pages tool.
This will give you a list of the top influencers on Facebook sorted by relevance.
And if you’re still not sure of which influencers to go with, you can compare the engagement of up to 10 in the Facebook Page Analyzer tool.
Find thousands of relevant Facebook pages in seconds
It takes only seconds to reveal the popular pages that are filling your audience’s Facebook feeds
Discover new pages and then select up to 10 at a time for instant page analysis in our Facebook Page Analyzer
See past the algorithm bubble and get a clear picture of the influential pages driving audience engagement
Find your competitors’ Facebook pages and unpick their performance to identify their strategy
Finally, you can use many of the tools above to see who amplifies both yours and your competitors' content.
Just enter a domain into the Content Analyzer, and hit “View top sharers” to see existing content fans.
This list is sorted by “Average retweets” by default, so these fans are also conveniently your most influential followers!
So, there you have it. Four easy steps for finding influencers in your niche. We hope you found it useful!
If you haven’t already, test-drive BuzzSumo with a free 30-day trial, and start discovering influencers that have the power to push your brand forward.
Enter any topic, term or url to search to see BuzzSumo in action. It’s free!
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